Our mission
is to make premium jeans and knitwear farmed, milled & sewn in the USA. We
make rugged high quality jeans and tees; made to last with natural fiber. Our
love for selvedge denim and workwear set us on a two-year journey developing
fabrics from scratch. We are grateful to have found the best heritage denim
mills, knit shops, wool and cotton farms, to make our fabrics. From fiber to fabric
our line is farmed, milled & sewn in the USA. Our process makes responsibly
made jeans and knitwear that look great and lasts. After two years of development, we are grateful to have built friendships and a local supply
chain that feeds our obsession for quality.

We are based
in Petaluma, near the rugged coast of northern California. The open-air saltwater
lifestyle we grew up with, guides our decision making process. From sustainable
manufacturing to durability, our passion for quality without compromise drives
us in everything we do.

We believe
personal style comes from well-made pieces that fit your lifestyle. We are
inspired by the tools that enable makers & doers, pieces that complement
artists, chefs, surfers, hikers, all of us. We believe real style is timeless.